תזונה ותוספים What would Batman eat?: priming children to make healthier fast food choices.

[Mike Bikov]

Pediatr Obes. 2012 Apr;7(2):121-3. doi: 10.1111/j.2047-6310.2011.00003.x. Epub 2012 Mar 8.
What would Batman eat?: priming children to make healthier fast food choices.
Wansink B, Shimizu M, Camps G
.
Source

Dyson School of Applied Economics and Management, Cornell University, Ithaca, NY, USA.
Abstract

BACKGROUND:
Fast food patronage is a frequent reality for many children and their parents. Although there are increasingly healthier alternatives for popular menu items (apple slices instead of French fries), they are infrequently selected

OBJECTIVES:
We investigated whether either of two priming tactics - the priming of a role model's food choices or the priming of healthy foods - could influence children to make healthier fast food choices

METHODS:
In the priming model condition, 22 children (ranging in age from 6 to 12 years) were presented with 12 photos of 6 admirable and 6 less admirable models and asked, 'Would this person order apple fries or French fries?' In the health prime condition, the same children were shown 12 photos of 6 healthy foods and 6 less healthy foods and asked to indicate if each food was healthy or unhealthy

RESULTS:
When children were asked what various admirable people - such as Batman or Spiderman - would eat, 45% chose apple slices over French fries, which was higher than the health prime (P < 0.001) or the control condition (P < 0.001).

CONCLUSIONS:
Advising a parent to ask their child 'What would Batman (or another admired character or person) eat?' might be an easy step to take in what could be a healthier fast food world.​

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